When a business decides that a marketing campaign needs something more than just a series of television spots and radio promos, it's likely that options will be explored that include things like promotional products and other "swag" that can colorfully advertise company products and services.  Specially designed items can enhance brand presence and notoriety and also offer a company options for showcasing a new service or an item that's shortly to enter the marketplace. Promotional items can also serve companies who serve B2B customers since corporate gifts can double not only as items given to employees, but they can serve as marketing materials as well.